This program is designed for men and women who plan employment or promotion within a business which involves the marketing of fashion-oriented merchandise. For increased specialization, students can complete two marketing-management internship courses during the second year of study to gain on-the-job experience in marketing fashion merchandise.
Courses for the program include Fashion merchandising, direct marketing, sales and management, as well as courses in accounting, computers, business law, and economics. In addition, you’ll focus on fashion history and design, evaluating fabrics, manufacturing and distribution sources, inventory control, visual fashion display, and the fundamentals of buying fashion goods for resale to the public.
- You’ll learn how to determine the demand for fashion products and services offered by a firm and its competitors and identify potential consumers.
- You’ll learn to develop pricing strategies with an eye toward maximizing a firm’s share of the market and ultimately, its profits.
- You’ll learn to identify and monitor trends that indicate the need for new products and services and assist in product development efforts.
The Retailing option provides an opportunity for increased specialization.
A.A.S. Degree
This program is designed for men and women who plan employment or promotion within a business which involves the marketing of fashion-oriented merchandise.
Certificate Program
This fashion merchandising certificate prepares men and women for employment in marketing fashion merchandise in the shortest possible time period.
Dual Credit
This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework.
College Transfer Curricula
Students enrolled in this program who intend to transfer should consult the College & Career Success Center for help in selecting courses appropriate for the program at the college or university where you plan to transfer.
Questions About the Program?
If you have questions about the Marketing – Management: Fashion Merchandising Program at SSC that weren’t answered above, fill out this form and someone will get in touch with you.
Ms. Ona’ Johnson
Business Program Coordinator
(708) 596-2000 ext. 2357