The marketing-management program is designed for men and women who plan employment or promotion within businesses involved in the marketing of goods or services to the public. Whether it is atomic energy, heavy equipment or clothing, you can learn how to effectively promote goods or services to the public and determine which markets to target in South Suburban College’s Marketing-Management program. Increasingly, the business world has become specialized, and often it is the marketer who decides the overall direction and methods for developing new audiences for products and services. And, the task of keeping a company thriving is often directed toward maintaining an audience for goods and services. Clearly, the person with marketing skills is a key player on the management team.
What will I learn in class?
The two-year program prepares people for positions in such fields as product and production planning, advertising, sales, promotion, retailing, wholesaling, distribution, fashion marketing, consumer research, small business ownership or general business administration. For increased specialization, students can complete two marketing-management internship courses in their second year of study to gain on-the-job experience in their chosen area. This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework.
What is the employment outlook?
Product and production planning, advertising, sales, promotion, consumer research and general business administration are just a few of the fields open to graduates. Due to increasingly intense business competition in consumer products and services, employment opportunities in Marketing-Management are expected to continue growing. Salaries vary depending upon the level of responsibility and type of compensation program with possible commissions and bonuses.