Marketing – Management AAS Degree (MKT.AAS. MGMT)

The marketing-management program is designed for men and women who plan employment or promotion within businesses involved in the marketing of goods or services to the public. The two-year program prepares people for positions in such fields as product and production planning, advertising, sales, promotion, retailing, wholesaling, distribution, fashion marketing, consumer research, small business ownership or general business administration. For increased specialization, students can complete two marketing-management internship courses in their second year of study to gain on-the-job experience in their chosen area.

This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework. Refer to the Dual Credit webpage for more information.

Overview for College Success Credits
OCS 121 Overview for College Success 1
Overview for College Success (OCS 121) is a class that will help you plan and assist you in becoming a better student and support you in your work/life balance. OCS 121 credit is not calculated in the course minimum credit totals listed in this section.
Cluster 1 Credits
ENG 101 Composition and Rhetoric 3
BUS 108 Introduction to Business 3
BUS 105 Business Mathematics 3
PSY 101 Introduction to Psychology 3
BLW 201 Introduction to Business Law 3
Cluster 2 Credits
OAT 172 Business Communication 3
MIS 101 Computer Literacy and Applications 3
BUS 203 Principles of Marketing 3
SPE 108 Oral Communication 3
BUS 210 Principles of Sales 3
ECO 201 Principles of Economics, MACRO 3
Cluster 3 Credits
BUS 205 Introduction to Direct Marketing 3
BUS 211 Principles of Advertising 3
BUS 220 Principles of Management 3
BUS 207 Principles of Internet Marketing
ACC 120 Financial Accounting 4
Cluster 4 Credits
BUS 204 Principles of Retailing 3
BUS 253 Marketing-Management Internship 3
BUS 206 Direct Marketing Methods 3
ACC 121 Managerial Accounting 3
GROUP II Humanities 3
Minimum for Degree: 64

For more information,contact Ona’ Johnson, Chairperson, Business Programs & Computer Technology Department at (708) 596-2000 ext. 2357, Room 3441, Main Campus.