Marketing-Management

The Marketing-Management program is designed for individuals who plan employment or promotion within businesses involved in the marketing of goods or services to the public. The two-year program prepares students for positions in such fields as product and production planning, advertising, sales, promotion, retailing, wholesaling, distribution, fashion marketing, consumer research, small business ownership or general business administration. For increased specialization, students can complete two marketing-management internship courses in their second year of study to gain on-the-job experience in their chosen area. This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework. Refer to page 31 for more information.

Mission Statement

The mission of the Manager/Supervisor program at South Suburban College is to meet the needs of individuals to effectively function within a modern business environment, as it relates to understanding positions in the field of supervisor or manager. Students are also able to prepare for program specific certifications.

Vision Statement

Our vision is to provide students with a clear understanding of communication, human relations, critical thinking and problem solving skills required to effectively supervise/manage within the business environment. Student will be better prepared to enter into a four year university or increase their job opportunities.

Student Learning Outcomes (SLOs)

Through quality instruction from faculty and input from the Advisory Board Committee, the following goals have been established for students in the Marketing-Management (MKT.AAS.MGMT) Program. Students will:

  • gain an understanding of the principles of marketing and the operation of marketing systems.
  • understand the buying motives, habits and demands of consumers.
  • understand marketing research and product development, channels of distribution, and franchising.
  • understand marketing functions and policies.
  • understand product costing and pricing and promotional techniques.
  • develop an understanding of marketing strategies required to conduct business through e-commerce/social media channels.
  • gain valuable on-the-job work experience in the field of marketing by completing an internship within a professional office environment.

Marketing-Management A.A.S. Degree (MKT.AAS.MGMT)

Overview for College Success Credits
Overview for College Success (OCS 121) is a class that will help you plan and assist you in becoming a better student and support you in your work/life balance. OCS 121 credit is not calculated in the course minimum credit totals listed in this section.
OCS 121 Overview for College Success 1
General Education Credits
ENG 101 Composition & Rhetoric 3
SPE 108 Oral Communication 3
BUS 105 Business Mathematics 3
ECO 201 Principles of Economics, Macro 3
PHL 102

PSY 101

Ethics
OR
Intro to Psychology
3
 
3
Core Courses Credits
ACC 120 Financial Accounting 4
BUS 108 Introduction to Business 3
BUS 220 Principles of Management 3
BLW 201

BLW 203

Introduction to Business Law
OR
Legal Environment of Business
3

3

MIS 101 Computer Literacy and Application 3
OAT 172 Business Communication 3
Cluster 3 Credits
ACC 121 Managerial Accounting 3
BUS 203 Principles of Marketing 3
BUS 204 Principles of Retailing 3
BUS 206 Direct Marketing Methods 3
BUS 210 Principles of Sales 3
BUS 211 Principles of Advertising 3
BUS 253 Marketing-Management Internship 3
MRKTG Electives* 3
GROUP II Humanities Elective 3
Total Credit Hours: 61

Marketing – Management Certificate (MKT.CERT.MNGT)

This certificate is an accelerated program of marketing studies designed to qualify people for entry level work or promotion within the shortest possible time. See also, Basic Certificate.

This program has been articulated with some area high schools. Recent high school graduates may have earned credit in this program through high school coursework. Refer to the Dual Credit web page for more information.

Overview for College Success Credits
Overview for College Success (OCS 121) is a class that will help you plan and assist you in becoming a better student and support you in your work/life balance. OCS 121 credit is not calculated in the course minimum credit totals listed in this section.
OCS 121 Overview for College Success 1
Cluster 1 Credits
ACC 120 Financial Accounting 4
BUS 108 Introductions to Business 3
BUS 211 Principles of Advertising 3
BUS 203 Principles of Marketing 3
OAT 172 Business Communication 3
BUS 210 Principles of Sales 3
Cluster 2 Credits
ACC 121 Managerial Accounting 3
BUS 204 Principles of Retailing 3
BUS 220 Principles of Management 3
ECO 201 Principles of Economics, MACRO 3
MIS 101 Computer Literacy and Applications 3
Minimum for Certificate: 34

Basic Certificate

South Suburban College offers a variety of basic certificates designed to provide specialized training in specific areas. The following basic certificate is now available. For further information, contact your academic advisor or counselor.

The retail industry provides numerous entry-level positions. This certificate is designed to provide an understanding of the retail industry and to develop skills in the area of sales and marketing.

Retailing (MKT.BASIC.RETAIL) Credits
BUS 105 Business Mathematics 3
BUS 108 Introduction to Business 3
BUS 203 Principles of Marketing 3
BUS 204 Principles of Retailing 3
BUS 210 Principles of Sales 3
Total Credit Hours 15